FA/
Dark editorial archive studio

Independent studio / Santiago — Chile

Felipe Andradebuilds digital worldswith a pulse.

Creative developer & visual systems designer working across commerce, interactive products, motion, and AI image workflows.

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Featured index001 Mentira / Obsidian002 Grow Table003 Historias de Chile
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01 / Selected work

Recent systems,
carefully made.

Projects where art direction, interaction, and implementation are treated as one continuous decision.

Mentira Mentira black-and-white campaign frame with archive typography

Lead case study / 2026

Mentira Mentira — Obsidian Commerce

Reframing an underground fashion storefront as a cinematic archive while restoring native, sales-critical product mechanics.

Role
Creative development · UX systems
Outcome
A fashion storefront where the visual language survives without compromising the buying flow.
Open case study
Abstract black grid artwork used to represent the Grow Table systems project
002development / design2026

Grow Table

A tactile card roguelike built around a luminous grow table, physical card presence, and an editable local content studio.

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Illustrated historical Chilean coastal settlement used for motion style calibration
003motion / design2026

Historias de Chile

A restrained image-production system that turns a locked illustration language into consistent, animatable historical scenes.

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White spectral head data diagram on a black field
004branding / design2026

Spectral Identity

Turning a storefront’s most specific visual signals into portable assets for work beyond the website.

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Operating principle / 00

Big images.Sharp systems.Real behavior.

A visual identity should survive movement, touch, latency, commerce, and the strange ways people actually use the web.

02 / Project archive

Index of work

05 records / 2026—present

03 / Practice

Between image
and behavior.

I build precise digital experiences for people and brands with a point of view.

The work moves between editorial direction and production engineering: defining the visual system, shaping the interaction, then staying close enough to the implementation that the idea survives contact with the browser.

Creative developmentCommerce systemsMotion directionAI production workflows

04 / Contact

Have a strange
project in mind?

Available for selected collaborations, visual systems, and ambitious browser work.

huasi420@proton.meFor commissions, collaborations, and general enquiries.