Context
The assignment
The store already had a strong monochrome identity, but custom product interactions were drifting away from dependable commerce. The work became an exercise in editing: preserve the atmosphere, remove theatrical friction, and let native Shopify behavior carry the transaction.
Selected decisions
Native where it matters
Product selection, gallery behavior, variants, and cart actions returned to Shopify’s proven primitives. Custom expression stayed around them, not inside them.
Background media, foreground clarity
Autoplay media was treated as atmosphere: muted, inline, recoverable, and always subordinate to readable product information.
One visual grammar
ASCII fragments, scanlines, one-pixel rules, and editorial spacing were consolidated across the homepage and collection system.
Outcome